Mike Rutledge

 
SUMMARY

Digital product owner with experience leading agile web development teams and supporting product design by deriving deep insights with quantitative and qualitative methodologies. Adept at using varied tools to convert customer problems into actionable insight and successful products. Amateur web developer, avid weight lifter, Audible.com listener, and computer builder.

PROFESSIONAL EXPERIENCE
American Express

Product Manager, Enterprise Growth January 2015-Present

Product owner for the Interactive Voice Response and SMS channels within Enterprise Growth, a group focused on products for the unbanked and underbanked. Leverage strategic qualitative and quantitative insights from across the organization to innovate and optimize the end-to-end customer experience of these channels.

  • Define product roadmap based on cost save opportunities, taking on projects to date with over $1 million in associated cost saves.
  • Lead two scrum teams to successful execution of the product strategy based on insights and product plans.
American Express

Analyst, AmEx.com Product Management September 2013-December 2014

Global product owner for the navigation of americanexpress.com. Define the product roadmap based on in-market research and business needs, execute user centered designs, and roll out new designs across the globe.

  • Lead a globally distributed agile software development team ensuring full product life cycle of the global navigation across 34 markets.
  • Develop long term product strategy by leveraging in-market insights from qualitative and quantitative data streams and translating into a product road map.
  • Built a robust in-market performance framework for measuring product success across a varied KPI set.
  • Executed new product launches across 8 international markets involving 1000+ pages.
LexisNexis

Manager, Customer Discovery & Innovation April 2012-August 2013

Managed customer discovery and innovation (CDI) work, including market research, technology innovation, visual design, beta testing, customer analytics and product development, for the Lexis® Practice Advisor offering. Obtained and communicated essential customer insight, tracked market trends, innovated and validated concept designs.

  • Derived deep customer insight to provide that to product, marketing, development and other professionals across the business to drive their roadmaps and inform product decisions.
  • Built innovative customer analytics program to uncover new opportunities and customer trends. Connect analysis with results from qualitative and quantitative methodologies to bring a holistic 360 degree view of the customer.
Lawline.com

Marketing Director August 2010 – February 2012

Led the Marketing Department of one of the country’s leading online continuing legal education (CLE) companies. Drafted and supervised ad copy, AdWords, ad creation, email marketing, and overall marketing campaigns related to the marketing budget.

  • Expanded the email marketing department’s revenue by over 300% using innovative testing strategies, keyword analysis, and demographic segmentation.
  • Drove growth organically by identifying new company verticals and building revenue through tactical marketing.
  • Managed Google Analytics and digital marketing within the department, increasing AdWords ROI over 60%.
EDUCATION

University of Colorado at Boulder, B.A. Philosophy, Political Science, May 2010

Honors: DEAN'S LIST BOTH SEMESTERS JUNIOR AND SENIOR YEAR.

CERTIFICATIONS & EXTRA-CIRRICULAR ACTIVITIES

OMCP & MARKET MOTIVE CERTIFICATION, Web Analytics, June 2013 New York, NY

Completed certification program through Market Motive at the Master level.

Pragmatic Marketing Certified, PMC, Sept. 2012 New York, NY

Completed the Pragmatic Marketing Certification course receiving a certification designating an individual that has a high level of knowledge about product management and marketing.

SKILLS & TECHNICAL COMPETENCIES

Skilled with use of varied qualitative and quantitative research strategies, Omniture’s Site Catalyst, Google Analytics, Google Adwords, IBM’s NetInsight, HTML, CSS, jQuery, and Office products.

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